Minimalist Branding: Create Clear Visual Identities

Minimalist Branding: Create Clear Visual Identities

“We have reached the end of this course. Thank you very much for accompanying me. I hope you liked it and that what we saw is very useful to you. It's time to prepare your course project! Here is an example of the stages to follow and what I would like to see in the presentation of your project. Research Start by doing research on your client's brand. Collect all the elements for the base of your project. Once you have all the necessary information, analyze it to find the essence of the brand and be able to move on to the conceptualization stage. Sketching Now focus on the sketching. Take photos of your sketches and attempts. Remember that each test can hide a useful element, whether it is for this project or a future one.

Vectorization How are you going to simplify your logo and vectorize it? You can also work with texture elements to give your logo more expressiveness. Typography Find the typeface that best represents your concept. Visual language After you have established a color range, integrate all the elements you created and think about what the visual language of your brand will be. Presentation Finally, put together the presentation that you will show your client. You can create mock-ups with the tools that I shared with you. If this is your first attempt at branding, congratulations! May this be the beginning of other great projects. Do not forget to keep a documentation of each step of your projects. That will allow me to see how you have thought about your branding and what its evolution was. We will continue to see each other in the forum where I will go hand in hand with each one reviewing their progress. However, I ask you to be patient as it may take a while to respond. I will try to answer you as quickly as possible. I also suggest you observe and comment on the projects of your classmates. Help each other in the process. The more eyes, the better the end result. I hope to see soon what you have designed. See you later!”

Partial transcription of the video

“Final project We have reached the end of the course. I hope I have transmitted to you the passion that I have through the world of branding and that you leave enthusiastic and motivated to create an incredible and memorable brand. It is time for you to start your project. I have worked with Moshi Moshi, a Japanese restaurant, but you can work with the project you want. In the course we have seen the fundamental concepts that apply to any turn. My intention is to teach you to conceptualize to bring it down in a minimalist brand where the branding is the result of the minimal expression of el...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Minimalist Branding: Create Clear Visual Identities

• Level: Beginner
• 100% positive reviews (28)
• 1199 students
• 4 units
• 15 lessons (1h 27m)
• 9 downloads

• Category

  Design

• Areas

  Branding & Identity, Communication, Creativity, Graphic Design