Minimalist Branding: Create Clear Visual Identities
Applications
A course by Carl Forssell , Graphic Designer
About the video: Applications
Overview
“The brand never lives alone, it always exists in the context of its applications. They are the pieces of communication that are going to tell us the story of our brand. Therefore, in this section, we will work on the applications that we will use for our presentation.”
In this video lesson Carl Forssell addresses the topic: Applications, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.
Partial transcription of the video
“Applications Now we will work on the applications that we will use for our presentation. You will see those that I decided to use to have the best expressiveness when showing it to the client. I will teach you the purpose of the rational of each one and how is it that they transmit the best possible the elements worked. Come with me to see it. Applications Our logo never lives alone, always exists in the context of your applications, the pieces of communication that will tell the story of our brand. Normally a project counts with an infinity of communication tools, however, for presentation...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding: Create Clear Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design

Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
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- 15 lessons (1h 27m)
- 24 additional resources (9 files)
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- Audio: Spanish
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- Level: Beginner
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