Minimalist Branding: Create Clear Visual Identities
The essence of minimalism
A course by Carl Forssell , Graphic Designer
About the video: The essence of minimalism
Overview
“Now I will tell you a little about the fundamentals of minimalism. Why does a minimalist brand have so many benefits today in identity projects? I will explain to you how minimalism has become a trend.”
In this video lesson Carl Forssell addresses the topic: The essence of minimalism, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.
Partial transcription of the video
“The essence of minimalism In this lesson I will talk about the fundamentals of minimalism, why the importance in the world of branding And what attracts me to him? Let's start by defining what minimalism is. It is the tendency to reduce a brand to its essentials. As I mentioned, sometimes the easiest thing to do is load the logo with a lot of symbolism. The challenge comes when we want to load a brand with symbolism, but make it simple enough so that you have all the reproduction and deployment requirements. There is a trend in companies to simplify their brands, opt for the benefits with w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Minimalist Branding: Create Clear Visual Identities
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design
Carl Forssell
A course by Carl Forssell
Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.
He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.
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- 1,259 students
- 15 lessons (1h 27m)
- 24 additional resources (9 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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