Minimalist Branding: Create Clear Visual Identities

Overview

“As the last step, I will show you how to integrate all the elements that we have developed. The idea is to achieve the best expressiveness so that your project reflects the story you want to tell.”

In this video lesson Carl Forssell addresses the topic: Visual language, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.

Partial transcription of the video

“Visual language Now I will show you how I integrate the elements in order to achieve the best expressiveness and that the project tells the story we want to tell. I will create the visual compositions that will bring our branding to life. The visual language is the applied composition of the elements that we have in our branding. It's the way we bring our apps to life, where we support the logo with colors, textures, photos and fonts. The challenge of a minimalist brand is to be able to say the most with the least, is to create a balanced composition in elements And don't feel overloaded. H...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Minimalist Branding: Create Clear Visual Identities

• Level: Beginner
• 100% positive reviews (28)
• 1199 students
• 4 units
• 15 lessons (1h 27m)
• 9 downloads

• Category

  Design

• Areas

  Branding & Identity, Communication, Creativity, Graphic Design