Minimalist Branding: Create Clear Visual Identities

Overview

“What would our symbol be without the accompaniment of its typography? This helps reinforce our message. I will show you what are my steps to follow to make the best typographic choice.”

In this video lesson Carl Forssell addresses the topic: Typography to the formula, which is part of the Domestika online course: Minimalist Branding: Create Clear Visual Identities. Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation.

Partial transcription of the video

“Typography to the formula What would the symbol be without the company of typography? to reinforce your message? Now I will show you what are the steps to follow to find the best font choice. Come with me to see it. Typography to the formula There is a phrase by Erik Spiekermann that I really like: "Typefaces are magical. They not only communicate information about a word, they convey a subliminal message. For me fonts play a very important role. in our identity. We must know that fonts also convey a story to us, different feelings and personalities. As you know, there are many families and...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Minimalist Branding: Create Clear Visual Identities

• Level: Beginner
• 100% positive reviews (31)
• 1259 students
• 4 units
• 15 lessons (1h 27m)
• 9 downloads

• Category

  Design

• Areas

  Branding & Identity, Communication, Creativity, Graphic Design