Strategy and Research for Brands and Personal Projects
Assembling and presenting a brief
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: Assembling and presenting a brief
Overview
“I'll show you what a brief , what are the best practices for putting one together, how to put yours together and how to present it. ”
In this video lesson Carolina Zakrajsek addresses the topic: Assembling and presenting a brief, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“Assembling and presenting a brief In this lesson we will talk about the brief, a very specific document that will serve you for what you do in the future. It is a "document" based on the variables we have seen so far. It is in quotes because it can be a PowerPoint, a Word, a WhatsApp, It can be in different ways that makes it very clear what needs to be done. For this very reason It is important that you put it in writing in some way. Three keys to a good brief is that it is, first, extremely clear, leave no room for doubt, that not by putting a lot of information, we end up confusing more ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
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- Audio: Spanish
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- Level: Beginner
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