Strategy and Research for Brands and Personal Projects
What do I do with all this information?
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: What do I do with all this information?
Overview
“In this lesson you will learn to gather the available information, find possibilities for improvement and begin to select the most important things to deliver to the team or person who comes up with ideas for the brand and / or a media plan.”
In this video lesson Carolina Zakrajsek addresses the topic: What do I do with all this information?, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“What do I do with all that information? Since you are clear about the origin of your brand, your goals, demo and psychographic variables, We will begin to accommodate the information we saw throughout the course. This is important, because it will help us to separate what is important than what is not so important, and it will make the strategy and communication clearer. To begin, we will do an exercise called SWOT or SWOT. The important thing about these acronyms is to understand what they mean, regardless of the order you give them. Let us begin. The F is Strengths. The O is for Opportuni...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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