Strategy and Research for Brands and Personal Projects
What is a goal and what is not?
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: What is a goal and what is not?
Overview
“In this lesson you will see exactly what a goal is and why it is often confused with other things. ”
In this video lesson Carolina Zakrajsek addresses the topic: What is a goal and what is not?, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“What is a goal and what is not? First things first, in this lesson I will show you the most important thing for you to think about your project, both business and communication objectives. In this lesson I will teach you how to think about them. Accompany me. I want to talk to you about one of the things that I consider most important for the definition of any strategy. This applies both in communication and in life. It's about the goals. As the philosopher Seneca said, "There is no favorable wind for those who do not know where they are going ". In other words, when one is not clear about ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
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