Strategy and Research for Brands and Personal Projects
Presentation
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: Presentation
Overview
“I'll start by introducing myself so you can get to know me a little better. I will tell you who I am, what I have done in my career and what I currently do. ”
In this video lesson Carolina Zakrajsek addresses the topic: Presentation, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“Presentation Hello, welcome to this course, I hope it will be very useful to boost your brand. My name is Carolina Zakrajsek and I am a consultant in strategy and market research. I spent most of my career in advertising agencies and today I work independently. Throughout my career, I have taken art courses, painting, cinema and I even did a master's degree in Communication and Cultural Creation. I was born in Argentina, but I lived part of my adolescence and adulthood in the United States and spent four years in Colombia. I worked with big brands like Coca-Cola, McDonald's or Claro, but al...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
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- Audio: Spanish
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- Level: Beginner
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