Strategy and Research for Brands and Personal Projects
Course final project
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the final project for: Strategy and Research for Brands and Personal Projects
x Strategic planning for creatives
“Thank you very much for joining me in this course. I hope it has been very useful and that you are ready to shape your final project. If you are still not completely clear on how to approach your project, you can take a small brand from your country with which you are familiar or the project of a friend, that way, you will surely be giving them a hand. Before saying goodbye, I want to recap what I have learned a bit and give you some final advice: Choose the project on which you are going to work: it can be your own project or the strategy for a brand.
Partial transcription of the video
“Final project Thank you for joining me in this course. I hope you have been helpful and that you are ready to work on your final project. If you are not sure what your project will be, you can take a brand from your country or maybe a friend's project, that way you will give him a hand. Remember that in real life it is important to follow your KPIs, make any necessary adjustments, because your job doesn't end with putting together a strategy. I invite you to not only upload your project, but to participate in the Forum and that you share your doubts, your comments and your knowledge, so you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
- 30 additional resources (11 files)
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- Audio: Spanish
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- Level: Beginner
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