Strategy and Research for Brands and Personal Projects
Frame your project
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: Frame your project
Overview
“Begin to put into words the project you will be working on. This includes defining why you exist and what your competition is. ”
In this video lesson Carolina Zakrajsek addresses the topic: Frame your project, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“Frame your project We already saw the similarities and differences between creative work and strategic work. You should also be clear about the project you will be working on. A main point of any brand or project is to know its origin and also understand why he is in this world. I will show you a very well known model, which is called Golden Circle and which is by Simon Sinek. He usually gives this example when talking about Apple. In this example we see what a brand does, how he does it and why he does it. That why is the middle circle, the "golden circle", and it is the most important thi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
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- Audio: Spanish
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- Level: Beginner
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