Strategy and Research for Brands and Personal Projects
Business vs. communication
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: Business vs. communication
Overview
“Here I will tell you about the difference between a business objective and a communication objective. I will guide you to write them correctly. ”
In this video lesson Carolina Zakrajsek addresses the topic: Business vs. communication, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“Business vs. communication In this lesson we will delve into the objectives. We will see different types that exist and we will deepen the SMART objectives. Accompany me. Let's start with the different types of objectives. On the one hand, there are the business objectives. They are the economic objectives of the brand or the company. They have to do with getting more money or through sales, generate certain changes in logistics or achieve some type of alliance with some other company. They are objectives that do not have so much to do with changing a perception in the user, but what we wan...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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