Strategy and Research for Brands and Personal Projects
The people at the center of it all
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: The people at the center of it all
Overview
“Here I will talk to you about the importance of basing your product and your communication on what people are looking for. You will also evaluate the different variables that you can address when it comes to being clear about who your audience and your target are. ”
In this video lesson Carolina Zakrajsek addresses the topic: The people at the center of it all, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“The people at the center of it all In this lesson we will talk who you will talk to with your project. We will also see what are the main variables to understand it. Accompany me. There is a concept that comes from the UX, which is called "Human centered design". What this implies is that every product, development, all innovation is designed according to a specific need of a user. Even if you didn't do this with your project from the beginning, It is important that you keep your end user or consumer in mind. For this it is important that you understand it very well and for that it is usual...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
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- Audio: Spanish
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- Level: Beginner
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