Strategy and Research for Brands and Personal Projects
KPIs
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: KPIs
Overview
“I will talk about a fundamental tool to define how you will measure your success once you launch your project. ”
In this video lesson Carolina Zakrajsek addresses the topic: KPIs, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“KPIs In this lesson I will talk to you about something totally linked to the objectives and are the famous KPIs. A KPI is a "key performance indicator" or a key indicator of how something is working. Now we will see the objectives of Noelia and we will choose the KPIs that are important to her. It is very important that whenever we define objectives let's think about how we will measure them later And at the end of the day, these indicators are metrics. They are the things that we can see before and after of any type of campaign or communication to know if it worked or not. In this exercise...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
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- Audio: Spanish
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- Level: Beginner
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