Strategy and Research for Brands and Personal Projects
Influences
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: Influences
Overview
“Now I want to tell you about my main inspirations and references when facing my work. ”
In this video lesson Carolina Zakrajsek addresses the topic: Influences, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“Influences Now I will show you my main influences both in my life and in my work. Accompany me. The magazine "The New Yorker" is one of my main inspirations. It is a somewhat snobbish and very New York historical magazine, but that takes global issues and it maintains an essence of in-depth journalism that I love. He has an intellectual look, which intersects with humor and fiction, which for me are very inspiring. We will see that I return to them later. And it has very valuable information, in general. Even though it still prints, it generates a lot of content that is seen online and if o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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