Strategy and Research for Brands and Personal Projects

Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.

She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.