Strategy and Research for Brands and Personal Projects
How to know them? Research
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: How to know them? Research
Overview
“I will teach you about the main research methodologies and how to carry them out. ”
In this video lesson Carolina Zakrajsek addresses the topic: How to know them? Research, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“How to know them? Research I already told you about what they are the main demographic and psychographic variables that you have to look at when defining your audience. I will show you the methodologies used to find the information. That is what we call Research or Market Research. There are many companies that do this type of research work. I recommend that you look for and hire them if you need them for your project. If not, I will show you how the main methodologies work, both for you to hire and for you to do. Let's see. On the one hand there is what is called Desk Research. As its name...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
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