Strategy and Research for Brands and Personal Projects
What is an insight?
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: What is an insight?
Overview
“Here you will learn what an insight , a word that you have probably heard once in relation to a brand. ”
In this video lesson Carolina Zakrajsek addresses the topic: What is an insight?, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“What is an insight? In this lesson I will talk about "insight", one of the most used words and sometimes overused within marketing and research. Let's get started. "Insight" is a word you probably heard once, be it around advertising, communication, but it can be even around psychology or history or something from your day to day. It is a word that is used a lot. In the world of communication, an "insight", although it has to do with with different meanings that we see here, insight, new perception or better understanding of something, it is rather what we call revelation. It is the moment ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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