Strategy and Research for Brands and Personal Projects
What makes you a strategist?
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: What makes you a strategist?
Overview
“Here you will see the characteristics of a strategic person, what are the main tasks of a Planner and what is their relationship with creativity. ”
In this video lesson Carolina Zakrajsek addresses the topic: What makes you a strategist?, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“What makes you a strategist? We already saw what creative people do in an agency, but I am a "planner" or strategist, a somewhat different job that works very hand in hand. What I do is see what creativity has to say and to whom should you tell. I'll show you a little. There is a phrase that I love what is strategic planning or "planning": "It is a discipline for advertising to be better and more effective with market research of the brand and consumers in the development of advertising ". This is a phrase that I love and it seems complete to me, but it has a small problem and that is that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 13 lessons (1h 32m)
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- Audio: Spanish
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- Level: Beginner
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