Strategy and Research for Brands and Personal Projects
What makes you creative?
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
About the video: What makes you creative?
Overview
“I want to talk to you about some of the main characteristics and peculiarities of creative work. I will also tell you what the final work will be like in which you will test all your knowledge acquired throughout the course. ”
In this video lesson Carolina Zakrajsek addresses the topic: What makes you creative?, which is part of the Domestika online course: Strategy and Research for Brands and Personal Projects . Learn the processes and tools to build a communication framework that fits your brand strategy.
Partial transcription of the video
“What makes you creative? I will show you the project of a friend, who is an amateur gardener. She makes plants for balconies and terraces in the city. She is passionate about gardening that only started doing planting jobs for friends, but one day he decided to launch his brand. That's very good because the hardest thing is to get started. In the course we will help you find the elements of a "brief" so that it serves as a north so that your project flourishes. The idea is to do the same with your project, personal brand or small brand that you are going to work with. You will go looking fo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Strategy and Research for Brands and Personal Projects
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Creative Consulting, Marketing
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
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- 1,594 students
- 13 lessons (1h 32m)
- 30 additional resources (11 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
