Visual Identity Design for Events
Digital adaptations 2
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: Digital adaptations 2
Overview
“In this lesson I will continue to show you some of the formats that you will want to consider to adapt your design to virtuality. There are many platforms to explore!”
In this video lesson Alexandro Valcarcel addresses the topic: Digital adaptations 2, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“Digital adaptations For our social networks we create a series of short videos whose purpose, strictly commercial and promotional, it was to help the sale of each work. These were made based on the trailers of the works and some press reviews and comments. Let's look at an example. 2019 BIRTH ROOM THEATER FESTIVAL THE BEST PREMIERE OF THE YEAR OF THE THEATER CIRCUIT. JORGE LETELIER, CULTURIZARTE CHILE A HIGH CALIBER PHILOSOPHICAL DISCUSSION WITHOUT SACRIFYING ITS STAGING. SEBASTIÁN PÉREZ ROULIEZ, HIEDRA MAGAZINE, CHILE ENCOURAGES THE VIEWER TO QUESTION THE VERY EXISTENCE OF THE HUMAN. CÉSAR...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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- 18 lessons (3h 28m)
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- Audio: Spanish
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- Level: Beginner
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