Visual Identity Design for Events
Physical adaptations 1
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: Physical adaptations 1
Overview
“In this lesson you will see the ways in which identity begins to go through the main elements that an event needs in face-to-face format as well as physical. I will review the formats and possibilities that exist to design, and even appropriate a space. ”
In this video lesson Alexandro Valcarcel addresses the topic: Physical adaptations 1, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“Physical adaptations In this lesson we will look at the ways in which our visual identity start going through the main elements that an event needs in face-to-face format. Delivery Room Festival In this lesson I will show you what the formats have been that we adopted in the 2019 version at the Sala de Parto Festival and in other years, so that you get inspired, that you see the possibilities that are had in this type of events and how you could apply them to the one you are facing. Remember that all the proposals that you will see below It is based on the budgets that the festival manages ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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