Visual Identity Design for Events
A successful poster
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: A successful poster
Overview
“The first step to publicize an event is, in general, a poster or poster that summarizes all the look and feel that the edition will provide. Therefore, in this lesson I will talk about the components that make a poster stand out in its main mission: to be a promotional material that communicates and draws the attention of the target audience to your event. ”
In this video lesson Alexandro Valcarcel addresses the topic: A successful poster, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“A successful poster The first step to show the public an event it is usually a poster that summarizes the "look and feel" of an edition. So now we will see the elements that make a poster stand out. The history of posters has been linked to graphic design and his communicational work based on the visual decades ago. Posters play a role through messages ranging from propaganda politics even protest posters, rock posters, movie posters, posters to inform public affairs or make us reflect on a problem. These are usually in thousands of places and many times they struggle to have their place of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
-
Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
- 98% positive reviews (40)
- 1,075 students
- 18 lessons (3h 28m)
- 27 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
