Visual Identity Design for Events
Main poster and variations
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: Main poster and variations
Overview
“With the identity forged and the concept much clearer, I will make the main poster that will direct the sense of communication and will set the tone for developing the other advertising pieces or content in general.”
In this video lesson Alexandro Valcarcel addresses the topic: Main poster and variations, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“Main poster and variations With the identity already made and the concept more established, we will make the main poster that will guide the communication and will set the tone for the rest of the pieces. In the previous lesson we could see how the festival logo came together well with the various forms of the papers, so we decided that the communication of the poster would have to maintain this same unit. It is a very valid justification, because this way we will maintain congruence with the pieces. One of Teatro La Plaza's special requests was that the general and main tab, that is, the v...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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