Visual Identity Design for Events
How to define the system
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: How to define the system
Overview
“In this lesson I will begin to lay out the visual identity of the event. I will start by contextualizing the chosen concept and the characteristics of the event. I will share with you how I define the visual key and carry out explorations regarding the experimental morphology of the proposal. ”
In this video lesson Alexandro Valcarcel addresses the topic: How to define the system, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“How to define the system Now we will model the visual identity of the event. First we will contextualize based on the chosen concept and its characteristics. Let's see. Visual identities will make up different and diverse adaptations. Once we have a clearer idea on what ideas would shape the identity of our concept, what continues is to unleash creativity and strategy in graphic terms. Visual identities will make up different and diverse adaptations, so not necessarily everything should look the same, but I do breathe the same way. Let's go back to our concept: a rebellious role, and let's ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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- 18 lessons (3h 28m)
- 27 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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