Visual Identity Design for Events
Physical adaptations 2
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: Physical adaptations 2
Overview
“Designing merchandising material is usually a fun task, through different formats you can expand the experience in a much more provocative way since many want to take a piece of the event with them. Therefore, I will talk to you about the importance and the objective of including merchandising in the budget of an event.”
In this video lesson Alexandro Valcarcel addresses the topic: Physical adaptations 2, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“Physical adaptations Facilities within the enclosure Do you remember when i said that the festival should also generate emotions when arriving at the venue? This is a good time to know how to give identity to a physical space. I want to show you how we did it in the Delivery Room in the facilities of Teatro La Plaza. The theater entrance is a showcase or showcase to the public. Since the festival began it is an attribute that has been taken into account the fact of dressing and putting the Teatro La Plaza elegant for each season of Delivery Room. In this case, the entire facade is intervene...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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- Level: Beginner
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