Visual Identity Design for Events
Mood board
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: Mood board
Overview
“In this lesson, I'll show you how to map through one of the funniest parts of the process: finding inspiration from defined keywords. Through the concepts and keywords chosen, you can be inspired by the referential images. ”
In this video lesson Alexandro Valcarcel addresses the topic: Mood board, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“Mood board As I mentioned before, a brief serves as a way to define the visual approach. In that sense, have and create a mood board it will help us to promote the creation process. Let's see it. A mood board is a board that you make to create new ideas based on referential images. These can be physical or virtual. A mood board can also become a map and tool to conceive visual schemes and refresh your creativity. With a mood board rich in references you can create a space where you will define the "look and feel" of your visual identity and get inspired on what elements or ideas you can app...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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- 18 lessons (3h 28m)
- 27 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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