Visual Identity Design for Events
Map the concept
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: Map the concept
Overview
“In order to define the narrative of visual identity, one must start from a concept that can thread and justify the personality of the event. The concepts can come from different sides and sources of inspiration, so you can be inspired by any fact that can complement and respond to the brand values. ”
In this video lesson Alexandro Valcarcel addresses the topic: Map the concept, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“Map the concept To define the narrative of a visual identity we must start from an idea that strings and justifies the personality of the event. Concepts can come from everywhere. In this lesson I will teach you to find sources of inspiration and methods to find a concept. Knowing the client's needs thanks to the brief, you will have what it takes to think how to land on a great idea the general proposal of the event. The concept is the added value that gives meaning and theme to the proposal. The whole visual adventure starts here that the wizard will decode and appreciate. Here the founda...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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