Visual Identity Design for Events
Influences
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: Influences
Overview
“In this lesson I will tell you about my most important influences throughout my career, those that have deeply affected me. ”
In this video lesson Alexandro Valcarcel addresses the topic: Influences, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“Influences In this lesson, we will see my influences, artists and designers who have influenced me a lot in the way I have built my work over the years. First, my work is very eclectic and nurtured in many ways, from elements and resources to techniques and many etceteras. I am usually very attracted to brutalist compositions both for posters and for any format in general, or those quite minimalist. In fact, I don't think I am in a perfect balance between the two, But I try to nurture myself from both sides all the time. I am particularly attracted to artisanal techniques, analogous, everyt...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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