Visual Identity Design for Events
Events and design
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: Events and design
Overview
“In this lesson you will delve into the importance that graphic design plays in the conception of an event. Then, you will know what you will do in the course and what will be the project that you will develop. ”
In this video lesson Alexandro Valcarcel addresses the topic: Events and design, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“Events and design Before we start, I will tell you what we will do in the course. As a starting point, I will help you develop key concepts to relate an event directly with your target audience and brand personality. In the course we will experiment with elements, like typography and distortions, in order not to find results in common spaces but inspired by a concept, create an attractive visual system with a contemporary and original sense. We will be inspired by analog techniques brought to the digital world to envision a riskier side of the communication of an event and according to this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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- 18 lessons (3h 28m)
- 27 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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