Visual Identity Design for Events
A strong visual identity
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: A strong visual identity
Overview
“Taking into account the elements of the visual identity will give you lights to make decisions with sustenance and always focused on the brand value and personality of it. In this lesson I will explain what makes a visual identity different from any other graphic design term and explain its basic components. ”
In this video lesson Alexandro Valcarcel addresses the topic: A strong visual identity, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“A strong visual identity A design project applied to events of all magnitudes you will need a schematic that defines your visual recognition and that defines a personality that communicates and it differs from its competition. In this lesson, I will teach you the main basics to build a visual identity. Adult Swim Festival To talk about visual identities, I'll give you an example. When we look at the designs from the Adult Swim Festival years, an event from Cartoon Network's adult animation segment, We understand that it is undoubtedly the same event. We recognize their identity, their color...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
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- 1,100 students
- 18 lessons (3h 28m)
- 27 additional resources (6 files)
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- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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