Visual Identity Design for Events
The brief
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Joined December 2020
About the video: The brief
Overview
“Thanks to the brief you will understand the purpose and values of the brand. I will teach you to develop a brief to understand what is the priority to take into account when supporting your own project. ”
In this video lesson Alexandro Valcarcel addresses the topic: The brief, which is part of the Domestika online course: Visual Identity Design for Events. Develop the personality, brand value, and target audience for events held in-person or online.
Partial transcription of the video
“The Brief The brief is the cornerstone for designing a successful project. It can be compared to a compass or a map, since it outlines the needs of the client. In this lesson we will see the client's brief and i'll teach you to ask the right questions to develop a powerful concept. Many brief models apply similar questions, since they delve into knowing the meaning of the brand, the historical background and the public of which it speaks. These questions are the basis for in-depth discovery what type of client we have in front of us. In the process of creating a brief it will be good to inc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design for Events
-
Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Events, Graphic Design
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
- 98% positive reviews (40)
- 1,076 students
- 18 lessons (3h 28m)
- 27 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
