Introduction to Strategic Branding
Organize for success
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Organize for success
Overview
“In this lesson you will see how the company of the brand with which you have chosen to work is organized. How you conduct your business. What are your marketing, commercial or brand goals.”
In this video lesson Marcelo Sapoznik addresses the topic: Organize for success, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Organize for success Now we will know how to organize ourselves for success, establish short, medium and long-term objectives. How is the company organized? The commercial and brand marketing objectives they are interrelated and must be linked to each other. There are two paths: path A and path B. On way A, as we can see, all objectives are linked to the previous one. That is, the brand objectives depend on the marketing objectives and the marketing objectives of the commercials. Path B is different and each of these goals it is related and dependent on the other two objectives. For example...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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- 2,456 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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