Introduction to Strategic Branding
Brand personality
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Brand personality
Overview
“Identifying and defining the personality of the brand is fundamental that is why in this lesson we will find the personality of your brand combining strategically chosen qualities to give life and values through human and emotional association.”
In this video lesson Marcelo Sapoznik addresses the topic: Brand personality, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Brand personality In this lesson you will learn how to build a strong brand personality. Brand personality are associations of an emotional nature that confer to the product, service or company, properly human features. It is a combination of strategically chosen qualities to give life and values to the brand identity in a process of humanization that seeks to facilitate dealing with the consumer and differentiation from other brands with an offering of similar attributes and benefits. To manage the associations granted to you, some brands use the use of a spokesperson, such as famous peopl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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- 17 lessons (1h 36m)
- 8 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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