Introduction to Strategic Branding
Contact points
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Contact points
Overview
“In this lesson we will apply a simple technique to understand the category, as well as the brand itself. The idea is simple, you will learn which are the contact points where the business makes contact with its interlocutors and what impact these “contact points” have with the brand.”
In this video lesson Marcelo Sapoznik addresses the topic: Contact points, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Contact points In this lesson we will see how to build a brand through the contacts and the client. Build the Brand through Contacts For each point of contact you have identified it is possible to identify the most important brand values. This is a simple technique to understand the category, as well as the brand itself. The idea is simple: What are the contact points where the business makes contact with its interlocutors And what impact do these points of contact have with the brand? Some of the most important points of contact, for example, they are telephone attention, the website, onli...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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- 2,455 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
