Introduction to Strategic Branding
Influences
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Influences
Overview
“I have been researching the branding process for many years. Many of these influences have helped me to understand, among other things, the purchasing process, the needs of customers and, above all, to train a critical view of brands.”
In this video lesson Marcelo Sapoznik addresses the topic: Influences, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Influences We will see what my influences are. Paula Scher studied at the Tyler School of Art in Philadelphia and started her career as a graphic designer on CBS Records and Atlantic Records in the 1970s. As she herself admits, that time was one of the most productive in his career featured on more than 150 album covers each of the eight years he was with the record companies. His designs were recognized with four Grammy nominations. Then he left that job to work on his own developing a typographic solution based on art deco and Russian constructivism. From there he went on to co-found Kopp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
-
Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
- 97% positive reviews (103)
- 2,455 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
