Introduction to Strategic Branding
Trademark communications
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Trademark communications
Overview
“In this lesson you will learn how to communicate your brand, what are the main roles of communication and advertising. And I recommend a Guide for Trademark Communications.”
In this video lesson Marcelo Sapoznik addresses the topic: Trademark communications, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Trademark communications In this lesson you will learn how to communicate the desired brand between the company and customers. Communications are associated with mass media advertising, television, graphics, radio, cinema. Anyway, the fragmentation of the media, the demand for a greater quantification of expenses and the development of digital communication are some pressures that changed how communications are used today in brand construction. "In many cases, the role of the product and the communications are more diffuse. For example, if Federal Express is able to send me an email at the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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- 2,459 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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