Introduction to Strategic Branding

Introduction to Strategic Branding

“Hello! We have reached the end of this course I hope it has served you and I thank you for having trusted me. Remember that brands are a set of promises that consumers believe in. Brands establish themselves in markets by building trust on the promise of who they are, what they represent, and what is the unique perceived benefit that a brand offers. Building a brand requires focus, passion, persistence and, fundamentally, commitment. I ask that we keep in touch. You can write to me as many times as you want and remember that we are all busy today but I will take the time to answer you. A pleasure to have shared this space and if this course helped you, do not stop recommending it! Regards! Marcelo”

Partial transcription of the video

“Final project We reached the end of the course and now we will make a summary with all the contents learned. I introduced myself first so you know who I am. Then I told you who my influences were in the field of design. We saw the essential components of a brand and what types of brands exist. We analyze what are the benefits of having a solid brand and what are the fundamental principles of strategic brand management. We analyze how to organize ourselves for success, knowing the companies, their mission, vision and values. We differentiate between a current brand and the desired brand. We ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Strategic Branding

• Level: Beginner
• 97% positive reviews (103)
• 2455 students
• 4 units
• 17 lessons (1h 36m)
• 6 downloads

• Category

  Design, Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing