Introduction to Strategic Branding
The product as a whole
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: The product as a whole
Overview
“In this lesson you will learn how to create a desired brand experience under the concept of “the whole product”. We are not talking only about the physical product but about its identity, logo, slogan, communication, advertising, etc.”
In this video lesson Marcelo Sapoznik addresses the topic: The product as a whole, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“The product as a whole In this lesson, we will build the desired brand experience throughout the product. Build the Brand on the entire product The whole product idea was developed by scholar Theodore Levitt in 1967 and has been used by consultants in "management", as a way to explore opportunities and problems faced by businesses. This graphic is an adaptation of his work, It is a reminder that a product is not just what is inside the package, but what you offer and what customers pay it is something much more complex than this. The entire product or service is the foundation of any strong...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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- 17 lessons (1h 36m)
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- Level: Beginner
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