Introduction to Strategic Branding
Positioning
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Positioning
Overview
“In this lesson we will create a strong brand positioning that will give the necessary direction and focus to the company by building a unique and desired place in the mind of the consumer.”
In this video lesson Marcelo Sapoznik addresses the topic: Positioning, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Positioning In this lesson we will create a strong brand positioning, one of the most important topics in brand strategic management. What is positioning? A strong positioning means that the brand has a unique place, credible, sustainable and valuable in the mind of the consumer. Many books have been written about this and that is why it is one of the most important issues and also more attractive in strategic brand management. Brand positioning revolves around profit for which a product or service stands out and difference from the competition. Remember that we already talked of the unique...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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- 2,455 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
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- Audio: Spanish
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- Level: Beginner
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