Introduction to Strategic Branding
The current brand
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: The current brand
Overview
“To better understand how a brand interacts in a given market it is important to have a Current Brand Definition. In this lesson you will see how it is structured and how each of the elements that make it up are defined.”
In this video lesson Marcelo Sapoznik addresses the topic: The current brand, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“The current brand In this lesson we will talk about the current brand. We will define its structure and we will meet the most important interlocutors of the brand. One of the greatest potential dangers of management is to assume that you know what people know about the brand today. Discover the current brand it is essentially a research process. It is about obtaining and interpreting information to better understand where you are in people's minds, of course. It is often very tempting to skip this step, believing that everything is already known about the current brand. For this reason I wi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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- Level: Beginner
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