Introduction to Strategic Branding
Essential components of a brand
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Essential components of a brand
Overview
“In this lesson I will explain to you what are the essential components of a brand, we will talk about differentiation, relevance, esteem, knowledge. Then we will see what different types of brands exist as product, service, corporate, place and personal brands.”
In this video lesson Marcelo Sapoznik addresses the topic: Essential components of a brand, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Essential components of a brand In this lesson I will explain the essential components of a brand and what types of different brands exist. These components are part of what the international agency Young Rubicam called Brand Asset Valuator. This model is sustained by grouping the different perceptions in four major evaluation pillars for the brand, that usually respond to a different degree of involvement and satisfaction on the part of the consumer. These components are differentiation, relevance, esteem and knowledge. Differentiation offers a measure of how one brand distinguishes itself...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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