Introduction to Strategic Branding
The clients
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: The clients
Overview
“There are many ways to analyze the needs and wants of consumers. In this lesson we will cover some of the most important ones that will be very helpful in understanding your attitudes.”
In this video lesson Marcelo Sapoznik addresses the topic: The clients, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“The clients In this lesson we will continue talking about the desired brand. You will know what the wishes and needs of customers are. There are many ways to analyze needs and consumer wishes. Some have their roots in academic studies. Others have been recorded by observing attitudes and profiles of consumers. All of these techniques are helpful in understanding the attitude of customers. Maslow's hierarchy of needs scheme suggests that a person should satisfy their psychological needs most important and basic before going to a higher level. When each level is satisfied, the focus may be on...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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- 2,455 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
