Introduction to Strategic Branding
Benefits of a strong brand
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Benefits of a strong brand
Overview
“In this lesson we will look at the benefits of having a strong brand.”
In this video lesson Marcelo Sapoznik addresses the topic: Benefits of a strong brand, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Benefits of a strong brand Some of the benefits of having a strong brand is that customers prefer to pay a higher price for your preferred brands. Stores give you greater visibility and companies can boost their brand to other markets. What are the benefits of having a strong brand? Consumers prefer to pay a higher price for their preferred brand. Consumers remain loyal to their brands. Stores give you more space and visibility. Companies can grow their business by boosting their brands. Companies attract and retain employees. Companies increase their market share. When we talk about higher...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
-
Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
- 97% positive reviews (107)
- 2,578 students
- 17 lessons (1h 36m)
- 8 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
