Introduction to Strategic Branding
Follow-up and conclusions
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Follow-up and conclusions
Overview
“By reaching this lesson you will have already built your new brand. The "Desired Brand". Now it is time for you to take charge and control each of the moments that your brand interacts with the market. For that you must prepare for the future, monitor the market, know what type of research you can carry out, and carry out a review of the behavior of your brand and the process of Strategic Brand Management. ”
In this video lesson Marcelo Sapoznik addresses the topic: Follow-up and conclusions, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Follow-up and conclusions In this lesson you will learn to track the brand over time. Prepare for the future The future is where we will live, work and be successful, so it makes sense that as individuals, entrepreneurs or a company, we must invest some time each day to prepare for the future. "If the answer to spending some time preparing for the future is 'this is impossible' or 'I never have time', then there are three possibilities: Time management is bad you're not organized efficiently or the market is down. " What are the dangers when we undertake a project of the desired brand, When...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing
Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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