Introduction to Strategic Branding
Presentation
A course by Marcelo Sapoznik , Graphic designer and advertiser
About the video: Presentation
Overview
“In this lesson I am going to tell you who I am and what I do.”
In this video lesson Marcelo Sapoznik addresses the topic: Presentation, which is part of the Domestika online course: Introduction to Strategic Branding. Learn the fundamentals to build a solid successful brand step by step.
Partial transcription of the video
“Presentation Hi, I'm Marcelo Sapoznik, graphic and advertising designer. I studied at the Panamerican School of Art and in the career of Graphic Design from the Faculty of Architecture, Design and Urbanism of the UBA. I have been a regular teacher for more than twenty years Graphic Design career from the Faculty of Architecture, Design and Urbanism. Currently I teach the subject Design and Institutional Identity. I have taught at public and private universities, among them the University of Palermo, the Miami Ad School, the National University of Río Negro, the University of Salta. I was pa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Strategic Branding
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Category
Design, Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Marketing

Marcelo Sapoznik
A course by Marcelo Sapoznik
Marcelo Sapoznik is a graphic designer and publicist who graduated from the Escuela Panamericana de Arte and professor at the University of Buenos Aires in the career of Graphic Design. He has been designing for over 30 years and his experience focuses on designing brand identities, both for commercial companies and non-profit institutions.
Some of the companies that have hired his services for strategic development and brand implementation are Supermercados Disco, Banco Bansud, Banco Credicoop, SPM Tim Galeno Life, and Telecom.
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