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  • What Is A Brand Identity Manual And What Should It Include?
    Design

    What Is A Brand Identity Manual And What Should It Include?

    Learn the importance of the identity manual and the differences between brand book, identity guidelines and brand guidelines The design of a brand identity is not static, it is not enough to create it once and forget about how it might be used in the future. Brands and businesses are constantly making new content that needs to be fit under the same line and criteria as what went before it. This is where the importance of having an identity manual lies. They serve as a reference for the basic rules on the correct use of the company's image.

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  • The UX Trends to Look Out for in 2020
    Design

    The UX Trends to Look Out for in 2020

    UX expert Strike Heredia predicts what to expect from user experience design in 2020 UX design refers to user experience design—an essential part of building a successful website, app, or digital software. It takes into account patterns of design and usability, the rules of interaction design, visual hierarchy, layout, and text. Carlos "Strike" Heredia is a graphic designer and UX expert with years of experience working in design, creativity and strategy for different brands. Here, Heredia walks us through what to expect from UX design in 2020. Heredia says, “At this time of year, like clockwork, people begin to predict trends for the coming year across different sectors and industries. It’s the same in UX design (despite the fact we always say to never “presume” anything, and it therefore seems rather ironic to be making predictions). What we can do is review what trends have marked 2019 and look set to peak in 2020.” 1. Chatbots and virtual assistants A rule of thumb is to always put the user first: make processes easier and resolve any problems that could arise. This approach has resulted in chatbots and virtual assistants becoming a key feature in human-machine interaction. From resolving straightforward FAQs to more complex artificial intelligence, chatbots and virtual assistants create a more comfortable experience for the user and this is why they will continue to evolve in 2020.

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  • Logotype, Isotype, Imagotype, Isologotype, Symbol: Do You Know The Difference?
    Design

    Logotype, Isotype, Imagotype, Isologotype, Symbol: Do You Know The Difference?

    Learn the right terminology for each element of branding and a brand’s visual identity by name In general, people tend to define “logotype” as a brand’s entire identity. It’s normal and logical. This way a client can understand a proposal more clearly and simplifying the terminology can make sure your site appears higher in search engines. However, the great diversity of terms and definitions can cause some serious confusion, especially when words might appear to be synonyms but really they’re not. Logotype, isotype, imagotype, isologotype… although they’re from the same family of terms used in the design of corporate imagery and identity for brands, businesses, and products, each word refers to something different. When working, knowing what each word means is crucial for communication and understanding. Although you might not always use them, understanding them will make you more efficient when it comes to the design.

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  • The Free Universal Measurements Guide We All Need
    Design

    The Free Universal Measurements Guide We All Need

    Dimensions.Guide is a platform that can make life easier for designers and architects Searching for information about the official dimensions and size of objects, vehicles, animals, even our cell phones, can be a very frustrating task, especially when time isn't on our side. To make it easier, Dimensions.Guide has been created, a free reference database with drawings that document the standard measurements and sizes of everyday objects and spaces. Created by Bryan Maddock as a public research project, and developed by Fantastic Offense, a collective focused on urbanism and architecture, the result can facilitate the designs of architects, designers, artists and anyone with a general curiosity about the world, to better communicate the basic properties, systems and logic of what surrounds us.

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  • What is Visual Merchandising and Window Dressing?
    Design

    What is Visual Merchandising and Window Dressing?

    Learn about the history of window dressing and how it can be used to make a brand stand out. Window shopping is a fusion of lots of different disciplines: art direction, crafts, architecture, sculpture, installation, and, of course, design. They are all strategies which are used to draw potential customers into a shop. It’s how the shop communicates with the consumer. Window shopping is directly linked to visual merchandising – a marketing and design strategy for displaying products and services in a way that is logical and attractive (both inside the shop and in the display windows) to create a great shopping experience and boost sales. Founders and directors of Kiosco Creativo, Carla and Laura, are experts in window dressing. They have created more than 20 window displays for Hermès, Swarovski, and Disney. Here they answer four key questions that will help you to better understand visual merchandising and window dressing:

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  • 5 Interior Design Trends from 2019
    Design

    5 Interior Design Trends from 2019

    We review the interior design trends that have defined the past year, summarized in five colors Design is the result of its time, and the design of the spaces in which we spend our time–be it hotels, restaurants or other public places–even more. Each year–each decade–has its favorite interior design trends, in terms of color, shape or materials, which respond to contemporary concerns in fashion and society. Ana Hernández and Christophe Penasse, from the interior design and product studio Masquespacio, are always up to date with the latest trends in this area of ​​design, so we decided to ask them about the five top trends in interior design that have marked this past 2019. As they point out, "our 2019 trend proposals are based on the use of color and the different representation that each one can have for a trend. Each of them, in addition, can be used both in the use of materials or the color itself." Go for it. Beige White: Natural / Craftsman The use of beige white colors is intended to represent an aesthetic that seeks to connect with the natural and the artisanal.

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  • 10 Tips for Designing Icons
    Design

    10 Tips for Designing Icons

    Art director Hermes Mazali shares his tips for designing any icon imaginable Creating icons that work well requires a number of skills: the ability to condense and summarize information, a flair for graphic design, an interest in the client you’re working for and an in-depth knowledge of the values and visual identity of their brand. Hermes Mazali (@hmazali)–an art director who has ample experience in icon design–has summed up his expertise in 10 essential points for you to bear in mind if you want to follow in his footsteps:

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  • 10 essential shortcuts to work in Adobe InDesign
    Design

    10 essential shortcuts to work in Adobe InDesign

    Learning and using these keyboard shortcuts for Adobe InDesign will improve your workflow InDesign is perhaps one of the most commonly used desktop publishing software these days. Numerous professionals and students use this tool every day to design and create both printed and digital documents but beyond the basic options for creating layouts, Adobe InDesign offers endless possibilities to create perfect publications. A great layout designer knows how to work seamlessly with InDesign and the secret to working faster in your projects is to know the essential keyboard shortcuts of this software. Download below a PDF file with these shortcuts for Mac and PC. These are the key shortcuts you have to learn to work with Adobe InDesign:

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  • How to Create Basic Patterns in Photoshop
    Design

    How to Create Basic Patterns in Photoshop

    Juan Díaz-Faes explains how to create repeating patterns in Photoshop in four easy steps A pattern is an image or a graphic element that is infinitely repeated, or tiled, and can be applied to any surface. The image that is repeated to create the pattern can be referred to as a tile. The easiest tile to create is in the shape of a square, although you can make tiles that have different shapes. To understand how patterns work, you’ll need to get to grips with the basic rules of repetition through digital exercises. That’s where Juan Díaz-Faes steps in. An illustrator whose work is very detailed, both graphically and narratively, he has created patterns for clients such as Nickelodeon, Pepsi, El País–one of Spain’s national newspapers, and Harvard University. Here he explains how to create a basic pattern using Photoshop.

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  • Domestika Maestros: Enric Huguet
    Design

    Domestika Maestros: Enric Huguet

    We got to know the human side of one of the design world’s most renowned pioneers, who defines the designer as a "poet of the world’s images". Enric Huguet Muixí (Barcelona, 1928) is one of the fathers of graphic design and illustration in Spain. He made his name creating some of the most iconic posters of the 50s and 60s and designing brands and other commercial communication, most often in the pharmaceutical sector.

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  • What Is a Mood Board and What Is It For?
    Design

    What Is a Mood Board and What Is It For?

    Learn how to create a mood board, the essential tool for the development of your design, photography or illustration projects, with Zita Chocarro, from Hamabi Design. Every designer and creative needs tools to inspire themselves and bring out their best ideas when they are developing their projects. Mood boards are a key part of the creative process: they serve as a reference to help find and coordinate the aesthetics, colors, textures, and materials you want to work with. What is a mood board? Also known as an inspiration board, a mood board consists of a digital or physical collage of ideas, a whole world of colors and shapes normally used in the fields of interior design, fashion and graphic design. These boards have everything you need to define the direction of your project: photographs, designs, illustrations, color palettes, textures or descriptive concepts.

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  • What is UX?
    Design

    What is UX?

    Strike Heredia, a designer specializing in user experience and digital products, clarifies what UX is. UX has a never-ending list of definitions and they are becoming more extensive day by day. There's a good reason for it. Although UX started as a collection of techniques used in websites and apps, they are being increasingly applied to all kinds of places. Peruvian designer Strike Heredia has spent years helping all kinds of consumer brands overcome their design, creativity and strategy problems. He also designs the UX layer upon which digital products are built. He will help us land on a definition of UX that promises to dispel some of the most common misconceptions.

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