Branding with Personality
The problem is me, not you: Evaluating achievements and failures
A course by Pupila , Design studio
About the video: The problem is me, not you: Evaluating achievements and failures
Overview
“Here we will tell you how to evaluate the achievements and failures of the project. It is necessary to be rigorous and self-critical, we will put the ego aside, in order to adjust our process and thus achieve more and more successful projects. Sometimes we will not reach the desired mark the first time, to reach it, we will have to go through a series of traps and obstacles, whether communication problems or lack of information, these will make the arrival at the final destination a whole odyssey. Over time we will improve and accelerate this process, but if we can be sure of anything, it is that you probably will not make a single version of the brand. ”
In this video lesson Pupila addresses the topic: The problem is me, not you: Evaluating achievements and failures, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.
Partial transcription of the video
“The problem is me, not you EVALUATING ACHIEVEMENTS AND FAILURES -Hello, in this lesson ... -Hello. we are going to tell you how we develop in Pupila strategies to understand the achievements and failures in each project. Many times, when hiring us, customers wait that we are the professionals, and that we have to be. We will be the guides, for that they hire us, so when we get to a project we must arrive, as we said in other lessons, With a lot of security. We have to talk to who is going to make the decision and not give space for others to intercede on the part of who will make the decisi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding with Personality
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Logo Design

Pupila
A course by Pupila
Pupila is a design studio and creative consultancy based in Costa Rica, known for its branding projects and its “foolishness on Instagram”, as they put it.
Like every designer who launches their own studio, Pupila started out working for old bosses, friends, family, senseless startups, and a couple of self-created ventures.
Currently, you’ll find a great variety of clients in their portfolio, from luxury furniture to sex shops, craft beer and editorial projects.
- 97% positive reviews (269)
- 4,640 students
- 17 lessons (2h 51m)
- 31 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever