Branding with Personality

Overview

“Here we will tell you how to evaluate the achievements and failures of the project. It is necessary to be rigorous and self-critical, we will put the ego aside, in order to adjust our process and thus achieve more and more successful projects. Sometimes we will not reach the desired mark the first time, to reach it, we will have to go through a series of traps and obstacles, whether communication problems or lack of information, these will make the arrival at the final destination a whole odyssey. Over time we will improve and accelerate this process, but if we can be sure of anything, it is that you probably will not make a single version of the brand. ”

In this video lesson Pupila addresses the topic: The problem is me, not you: Evaluating achievements and failures, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“Hello. In this lesson... At Pupila. we've crafted strategies to analyze the successes and failures of each project. Clients hire us expecting expertise. and we must fulfill that role. Our job is to guide them. which is the reason they engage our services. We need to ensure we meet their expectations by being the experts they rely on. So. every time we start a project. we should arrive. as we've mentioned in other lessons. with great confidence. We need to speak directly with the person making the decision and not give others room to start intervening on behalf of the decision-maker. Also. w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4737 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design