Branding with Personality

Overview

“If the procession went well, it is time to move on to the next stage. Using the answers that the client has given us, we will give ourselves the task of investigating. The Internet will have information, but we also recommend that you go out, search and compare. Inspiration can come from anywhere, you know, like when you're in love! Collect all the data and inspiration you find, all this information will help you to later create a moodboard. In this lesson, we will give you some tips from where to look for inspiration, as well as tools that will allow you to store all this research, so that later you can use it when creating the moodboard. ”

In this video lesson Pupila addresses the topic: Meet your partner: Graphic inspiration, research and market analysis, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“In this lesson. we'll apply the same approach with our client. We'll explore their history and various aspects that will assist us in crafting a brand that is deeper and more meaningful. Let's get started on this before starting on the mood board it's very important Researching the company you're collaborating with is essential. Grasping your client's identity. their rivals. and the market they wish to enter is vital. Understanding the competition is key to positioning effectively and ensuring success in the market they aim to join. In Meat's situation. we identified four direct competitors...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4689 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design