Branding with Personality
No brand represents me !: Importance of branding
A course by Pupila , Design studio
About the video: No brand represents me !: Importance of branding
Overview
“In this lesson, we will tell you about the importance of branding, we will not talk about the birth of branding and its history, we will focus on our need as interpreters or deciphers of ideas (sometimes we are even sleight of hand) to know more about design. We will share some of our best projects and, we will talk about the importance of consistency in a brand, in its graphic style and the voice with which it communicates. ”
In this video lesson Pupila addresses the topic: No brand represents me !: Importance of branding, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.
Partial transcription of the video
“No brand represents me! IMPORTANCE OF BRANDING Hello, it was time to start the course. So let's talk first about the importance of branding, how it has helped many organizations to separate themselves from the rest. If you do it right, it becomes a new form of income. So close the chats, play some music and let's give it. PUPIL In this lesson we will talk about the importance of branding. We will not talk about his birth, his story, or that. We will focus specifically on our need as designers and learn more about the discipline, understand our role as decoders and interpreters of an idea th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding with Personality
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Logo Design

Pupila
A course by Pupila
Pupila is a design studio and creative consultancy based in Costa Rica, known for its branding projects and its “foolishness on Instagram”, as they put it.
Like every designer who launches their own studio, Pupila started out working for old bosses, friends, family, senseless startups, and a couple of self-created ventures.
Currently, you’ll find a great variety of clients in their portfolio, from luxury furniture to sex shops, craft beer and editorial projects.
- 97% positive reviews (270)
- 4,644 students
- 17 lessons (2h 51m)
- 31 additional resources (9 files)
- Online and at your own pace
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- Audio: Spanish
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- Level: Beginner
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