Branding with Personality
No brand represents me !: Importance of branding
A course by Pupila , Design studio
About the video: No brand represents me !: Importance of branding
Overview
“In this lesson, we will tell you about the importance of branding, we will not talk about the birth of branding and its history, we will focus on our need as interpreters or deciphers of ideas (sometimes we are even sleight of hand) to know more about design. We will share some of our best projects and, we will talk about the importance of consistency in a brand, in its graphic style and the voice with which it communicates. ”
In this video lesson Pupila addresses the topic: No brand represents me !: Importance of branding, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.
Partial transcription of the video
“Hello. It's time to start the course. Let's first discuss why branding is crucial and how it can help organization distinguish itself from competitors. A strong brand not only sets you apart but also builds It can become a new income source. So. close your chats. put on some music. and let's get started on this exciting journey together. In this lesson discuss the significance of branding. We won't delve into its origins or history. Instead. we'll concentrate on why it's essential for us as designers to deepen our understanding of this discipline. Branding is pivotal in helping organization...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding with Personality
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Logo Design

Pupila
A course by Pupila
Pupila is a design studio and creative consultancy based in Costa Rica, known for its branding projects and its “foolishness on Instagram”, as they put it.
Like every designer who launches their own studio, Pupila started out working for old bosses, friends, family, senseless startups, and a couple of self-created ventures.
Currently, you’ll find a great variety of clients in their portfolio, from luxury furniture to sex shops, craft beer and editorial projects.
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- 17 lessons (2h 51m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Category
Areas
