Branding with Personality

No brand represents me !: Importance of branding

A course by Pupila , Design studio

Design studio. San José, Costa Rica.
Joined May 2019
97% positive reviews (269)
4,737 students
Audio: Spanish, English, French, Italian, Portuguese, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian

About the video: No brand represents me !: Importance of branding

Overview

“In this lesson, we will tell you about the importance of branding, we will not talk about the birth of branding and its history, we will focus on our need as interpreters or deciphers of ideas (sometimes we are even sleight of hand) to know more about design. We will share some of our best projects and, we will talk about the importance of consistency in a brand, in its graphic style and the voice with which it communicates. ”

In this video lesson Pupila addresses the topic: No brand represents me !: Importance of branding, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“Hello. It's time to start the course. Let's first discuss why branding is crucial and how it can help organization distinguish itself from competitors. A strong brand not only sets you apart but also builds It can become a new income source. So. close your chats. put on some music. and let's get started on this exciting journey together. In this lesson discuss the significance of branding. We won't delve into its origins or history. Instead. we'll concentrate on why it's essential for us as designers to deepen our understanding of this discipline. Branding is pivotal in helping organization...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Branding with Personality

  • Level: Beginner
  • 97% positive reviews (269)
  • 4737 students
  • 5 units
  • 17 lessons (2h 51m)
  • 9 downloads
  • Category

    Design, Marketing & Business
  • Software

    Adobe Illustrator, Adobe Photoshop
  • Areas

    Branding & Identity, Creative Consulting, Logo Design

Pupila

Pupila
A course by Pupila

Teacher Plus
Design studio

Pupila is a design studio and creative consultancy based in Costa Rica, known for its branding projects and its “foolishness on Instagram”, as they put it.

Like every designer who launches their own studio, Pupila started out working for old bosses, friends, family, senseless startups, and a couple of self-created ventures.

Currently, you’ll find a great variety of clients in their portfolio, from luxury furniture to sex shops, craft beer and editorial projects.


  • 97% positive reviews (269)
  • 4,737 students
  • 17 lessons (2h 51m)
  • 31 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Italian, Portuguese, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
  • Level: Beginner
  • Unlimited access forever

Areas

Branding with Personality. Design, Marketing, and Business course by Pupila

Branding with Personality

A course by Pupila
Design studio. San José, Costa Rica.
Joined May 2019
  • 97% positive reviews (269)
  • 4,737 students